Salesforce has sunset Data.com effective July 31, 2020. When acquired in 2010, the Data.com (then Jigsaw) strategy was described by Marc...

Evergage is the latest Salesforce marketing acquisition. The combined marketing automation, DMP, and CDP suite highlights SF’s growth...

nCino is an amazing example of powering a transformative business model with leading edge technology. Fantastic announcement about their...

Recent events have accelerated the ongoing transition to WFH (work from home) models. The need for information sharing and distributed...

The CRM market for start-up organizations has the potential to grow more rapidly then other segments. Traditional organizations continue...

Salesforce has invested significant resources into analytics capabilities. Consistent with their partnering model (AppExchange), this...

Interesting perspective on emerging CRM trends. A key observation is that demand for vertical-specific solutions is growing. The...

The CRM market is the gateway into the ERP, analytics, and robotics strategies of organizations. Copper has the potential to provide...

A great part of the Salesforce CRM experience is the ease (and fun) of performing application administration activities. From basic...

Yext is a great example of using technology to anticipate and react to social network opportunities. Customer engagement is an essential...

Salesforce continues delivering advanced CRM capabilities to these important sectors. Traditionally underserved, nonprofit and education...

Excellent insight into how CRM can assist nonprofits in realizing their objectives. This Salesforce report highlights the full range of...

The sales journey is a defining customer engagement experience. Aligning customer ‘desirements’ with your product or service is a...

CRM solutions have moved beyond automating basic sales and customer service activities. Businesses require support for the entire...

Real insight into the current state of DevOps. As a GitLab user, I know the power of rapidly adopting these capabilities. Delivery and...

Good insight into how nonprofits can leverage online capabilities to augment their traditional fundraising models. Use tools such as...

There is an old saying “content is king.” Content management systems (CMS) drive curation and distribution for product-centric...

WordPress continues to provide superb digital capabilities to small businesses and gig economy professionals. As these enterprises grow,...

CRM and business process automation tools continue to support the transformation of the ‘shopping’ experience. On-line sales growth...

Technology investment has generally been evaluated in terms of cost and available resources. However, we are moving to a business...