Will automation ever replace the role of a sales rep?

Updated: Feb 15

The sales journey is a defining customer engagement experience. Aligning customer ‘desirements’ with your product or service is a highly personal interaction. While the retail experience has been transformed (we’re looking at you Amazon), will the strategic procurement process be automated. Unlikely, though the sales process will increasingly consist of a combined sales representative and automated sales support agent partnership. Tasks such as product demonstrations, customer use cases, and post-sales fulfillment can be assigned to AI-powered bots allowing sales professional to maximize their client management activities. Some interesting thoughts on the trend by Close.com on the potential of CRM to deliver on the transformation..

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