CRM software falls into three buckets: operational, analytical, and collaborative. The Blueprint exa

CRM solutions have moved beyond automating basic sales and customer service activities. Businesses require support for the entire customer experience from brand discovery to long-term relationship management. This Blueprint report captures the multiple CRM roles necessary to successfully market, sell, and service. Collaboration capabilities are increasingly the key factor in the selection process. Customers, partners, and sellers need to interact seamlessly.