Updated: Feb 15, 2022
Salesforce has sunset Data.com effective July 31, 2020. When acquired in 2010, the Data.com (then Jigsaw) strategy was described by Marc Benioff, chairman and CEO, salesforce.com as: “Jigsaw’s unique crowd-sourcing model embodies the power of Cloud 2, which is inherently social, collaborative and accessible via new mobile devices. With the acquisition of Jigsaw, Salesforce.com is entering an entirely new market to not only increase customer success, but also open up new opportunities for partnerships with data service providers in Cloud 2.” It is interesting to track the evolution of this acquisition from inception to sunset. It will be useful to monitor what solutions are chosen as customers migrate to Lightning Data solutions.