CRM Becomes Very Personal
Updated: Feb 15, 2022
The workplace has been changing significantly over the last decade. We have heard the buzzwords such as the gig or sharing economy. Freelancing is the new norm and will require proactive self-marketing and a strong focus on maintaining advanced skills. Marketplaces such as Upwork and Fiverr are enabling freelancers access to opportunities at a scale not seen in the past.
Managing that pipeline will require new CRM tools with relevant features. A new CRM product segment has emerged to support this need. With solutions such as Bonsai, independent workers now have the ability to source and manage their customer interactions in sophisticated ways.
I expect rapid growth for specialized CRM solutions that deliver tailored features